Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.
Explore IBM iX Consulting
Our partners
IBM and UFC
IBM and Ferrari
IBM and ESPN Fantasy Football
IBM and the Recording Academy
IBM at the Masters
IBM and Wimbledon
IBM and the USTA
IBM and Mercedes-Benz Stadium
AI-powered decision making
Join ESPN’s Mike Greenberg and IBM’s Elizabeth O’Brien as they discuss the benefits of incorporating AI into the decision making process, for fantasy football and beyond.
Watch the video
IBM and UFC are tapping into the power of IBM watsonx to deliver AI-generated insights to millions of fans.
Learn more about IBM and UFC
Build, train, and manage models for business
The third generation of IBM’s flagship models is here
Read the press release
IBM is transforming Ferrari’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.
Explore IBM and Ferrari
Get better business outcomes, faster, at scale
The third generation of IBM’s flagship models is here
Read the press release
More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.
Explore IBM and ESPN Fantasy Football
A next-generation studio for AI
The team behind the AI
Read the blog
GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.
Explore IBM at the GRAMMYs
AI stories with IBM watsonx
Personalizing the member experience
Read the case study
For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.
Explore IBM at the Masters
Hole Insights with IBM watsonx
AI Narration with IBM watsonx
Read the case study
Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.
Explore IBM at Wimbledon
Transform tennis data into insights
Partners in innovation
Read the case study
The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.
Explore IBM at the US Open
AI Commentary
Acing the digital experience
Read the case study
IBM is helping to meet the evolving storage and security needs of Atlanta’s premier sports and entertainment venue, Mercedes-Benz Stadium.
Explore IBM and the Mercedes-Benz Stadium
The IBM security solution
The IBM storage solution
Read the case study
Stay informed
IBM’s weekly Think newsletter can get you up to speed on the latest business technology developments in just five minutes.
